MARKETING YOUR HOME

Successfully selling your house depends on pricing, understanding the market and, most of all, exposure— you can’t sell your house if you don’t attract buyers. When you list your home with Coldwell Banker Bain you get a comprehensive marketing plan designed to give your home maximum exposure where buyers will find it.

MY PLAN CAN INCLUDE


Comparative Market Analysis (CMA)

To get an accurate picture of market activity in your area, you’ll get a report that looks at houses similar to yours in size, location and features, whether they’re for sale, have sold, are pending or failed to
sell. 

Understanding the realities of the current market allows us to accurately assess your home and arrive at a price that properly positions your home for a successful sale.

We don’t rely on algorithms to determine the value of your home. Every home has unique features that offer value that some buyers will pay a premium for.  It is not just about square footage and location, it is about recognizing the features that the right buyer will pay for.

Staging Options

Properly staged homes not only make a great first impression, but also inspire buyers to imagine themselves living in the home. We work with design professionals to make your home a must-have for buyers. Staged homes sell 75% faster on average than non-staged homes.

Open House | Virtual Open House

Buyers love open houses. Research indicates that 48% of buyers use open houses in their home search. Plus, when I host your open house, I highlight all the best features of your property. That is something only a knowledgeable listing broker can do. An open house is a win-win for everyone.

A virtual open house is also a very powerful tool.  Empowering buyers to speak with a live broker at the property without having to leave their own home. Buyers can direct the broker to show them specific features or ask questions or for information to be sent. The best part – the house never gets crowded and sellers don’t risk damage or unnecessary clean up.





Social Media

Thanks to popular networks such as Facebook, Instagram, YouTube, LinkedIn and TikTok, it’s easier than ever to reach scores of potential home buyers and to share your listing with friends and family. The icons for these social media sites will be prominently featured and easily recognizable on your home’s property detail page, giving your listing even greater potential to reach the right buyers with the right message via the right medium.

Virtual Tour

It’s always an open house with our virtual tours. Buyers will make an immediate connection to your home. Our virtual tours inventively move buyers room by room through your property, showcasing its best features and creating an indelible impression that captivates buyers and leads to a quicker sale of your home.

Photography & Video

Beautiful staging, stunning photography and engaging videos combine to make emotional connections that attract buyers and sell houses. We work with the best professional photographers who are skilled at making interiors and exteriors shine in any light, daytime, or twilight.

Drone Footage

Drone photography is all but a given for high-end property listings today. Why? Because aerial images sell homes. According to the MLS, listings with drone photography sold 68% faster than homes using traditional methods. Aerial photography and video enhances your listing by giving buyers a bird’s-eye view of the surrounding neighborhood and area.

Targeted Digital Marketing

I tap my database of prospective clients to directly target the most likely buyers for your home. Because I know the neighborhood, I can
identify and email clients whose home-buying goals (location, home size, price, etc.) most closely match your property.

I also can also take advantage of our social media advertising as well as website display advertising. Our learning algorithms enhance the power of our targeting to quickly find the right buyers.

The Power of a Premium Global Brand

The power and reach of the Coldwell Banker brand stretch across 40 countries and territories including the United States and Canada. The Coldwell Banker brand presence consists of approximately 3,000 offices and over 94,000 agents worldwide.